I am a design leader who believes that highly effective product design requires a thoughtful combination of creativity, business, technology and the goals of the people who will ultimately use the product.

My strengths include defining product vision, crafting stories and designing human-centered experiences. I enjoy making stuff that is cool and useful.

Want to get in touch? Send me a message!

Experience

Download Alex’s Resume

Lead Product Designer, Buyer Engagement (September 2016 - Present)

eBay, Inc.  •  San Jose, CA 

Lead the strategy and execution of high priority projects focused on the buying experience across mobile, desktop, and emerging technologies.  Designed and launched eBay Garage, a personalized auto parts shopping experience, resulting in an improved end-to-end shopping experience, and a 250% increase in sales conversions.


I mentor and lead a small team of designers, which includes driving product strategy meetings, agile planning and prioritization, facilitating design critiques, and aligning myriad design efforts towards a cohesive, unified shopping experience.


Design Manager, Local & Consumer Selling (September 2014 - September 2016)

eBay, Inc.  •  San Jose, CA

Managed a team of designers responsible for delivering eBay's omni-channel retailing local commerce capabilities.  Led UX Design for eBay Local and the eBay Now app, which offered same-day delivery and in-store pickup services for customers.

Led the holistic redesign of eBay’s flagship selling application across desktop & mobile platforms, a simpler, easier experience targeted towards new users, resulting in a 5% lift in conversion at launch.


Senior Designer, Mobile (June 2013 - September 2014)

eBay, Inc.  •  San Jose, CA

Led the redesign of the eBay Motors and eBay Fashion iOS shopping apps.  Worked closely with product managers to determine the strategy, direction and features of the Motors and Fashion apps.  Led the design of the eBay Plaza iPhone app, a local coupon-based shopping experience tailored to the Spanish market.


Senior Interaction Designer, Motors (2010 - 2013)

eBay, Inc.  •  San Jose, CA

Led the design team responsible for one of eBay’s largest vertical businesses, improving the buyer experience shopping for Vehicles and Auto Parts.  Work closely with engineering, product, marketing, business, and executive leadership to shape the product experience for motors customers.  


User Experience Manager (2002 - 2010)

RPA Advertising  •  Santa Monica, CA

Built and led a team of designers responsible for determining user interaction and information architecture on multiple projects for RPA’s digital clients, including Honda, Acura, Pentax, Arco/AMPM, and La-Z-Boy. Set standards for UX process, practice, documentation, and presentation.


Designer/Information Architect (2000 - 2001)

Idea Integration  •  San Francisco, CA

Developed creative solutions and concepts for various startup companies. Created user interfaces, web page layouts and animated banner ads.