Tanner Christensen: Where digital product design is going

https://tannerchristensen.com/blog/2019/1/25/where-digital-product-design-is-going

"No longer is it reasonable for design leaders to merely advocate for “average” users, emphasizing an arbitrary quality bar that appeals to many but fulfills the needs of only a few. These design leaders know they can’t simply be data-driven, but instead they must be data-informed and make decisions from data that’s paired with empathy and diverse perspectives. They know that data can’t empathize or feel.

Leaders in digital product design are those who are willing to pull on a thread in order to uncover where an experience might fail, cause harm, or otherwise negatively influence real people."