Honda Shopping Tools
User Interfaces • User Experience • Information Architecture
As part of the Honda Automobiles Redesign, the tools for shopping for a Honda Vehicle - Build Your Honda, Request a Dealer Quote, Find a Dealer, and the Certified Used Cars website - needed more than a update to its look and feel. The journey was already improved so that customers could move from researching a vehicle to starting the buying process - the tools needed to be just as user-friendly.
Based on a heuristic evaluation of the current tools and user feedback from usability testing, I led the redesign of each tool, identifying common overlaps in user interface patterns and pored over each user flow to ensure each tool was easy for the user to understand and complete their tasks. As a result, the ease of use for these tools helped Honda in its recognition as the easiest site for new vehicle shoppers.