Element & Friends

User Interface • User Experience

To introduce the unique attributes of the Honda Element - an unconventional Sport Utility Vehicle, RPA created a unique and quirky campaign that pitted the Element as an animal in its own right. The "Element and Friends" island enabled visitors to drive the vehicle around a digital island while interacting with a crab, platypus, opossum, burro and rabbit, each of which shared a feature with the Element.

At the height of the "Element and Friends" microsite's popularity, visitors averaged more than 15 minutes per visit.